Does good by design.
Our oral care products don’t just look good and feel good, they do good too.
Meet Our Founder
Our founder, Dr. Ben Winters, is a man on a mission to do more for your mouth, and more for the world in the process.
As an orthodontist, and as a passionate online educator & entertainer, Ben (AKA the Bentist) was tired of seeing the oral care industry push centuries-old formulas and mediocre technology.
After years of dissatisfaction, he decided to be the change he wanted to see.
LET'S DO SOMETHING NICE
Other brands are ‘trusted by dentists’ – Something Nice was created by one who really cares.
Big brands stopped innovating. Better products should be possible but care and customer service have decayed.
Something Nice was founded to put that right with science-backed products that elegantly solve today’s oral health problems using modern research and development. We're not interested in buzzword marketing gimmicks or dressing up outdated formulas in flashy new packaging.
We follow the science and aim to serve. This isn't just oral care—this is supplements for your smile.
Every time you look after your mouth with Something Nice, you give others the chance to do the same through the Something Nice Foundation, donating dental hygiene products to adults and children around the world.
SOMETHING NICE LAUNCHES
The Beginning
Something Nice was born from frustration with an industry that had stopped innovating. Dr. Ben Winters (aka The Bentist) launched with a simple mission: create oral care products that actually work, starting with our first toothbrush.
THE GAME CHANGER
AquaClean Duo
AquaClean Duo revolutionized oral care as the world's first water flosser with dual motor technology. Finally, a device that could handle both powerful cleaning and gentle tonsil care in one sleek design.
FLOSSING REIMAGINED
Versa Floss Picks
We tackled the most skipped step in oral care with floss picks that actually work. Our patent-pending design with dual strands and xylitol made proper c-shaped flossing possible for everyone.
WHITENING BREAKTHROUGH
Lumismart
Lumismart strips changed at-home whitening with Smart Adjust technology and HydroGrip adhesion. Twice the whitening power with half the sensitivity – professional results without the professional price.
THE MISSING LINK
NanoFloss
NanoFloss brought space-age technology to your daily routine. Infused with nano-hydroxyapatite, it doesn't just clean between teeth – it actively strengthens where 80% of cavities begin.
ADVANCED FORMULA
Zero
Zero toothpaste delivered industry leading nHAp technology at a clinically proven dose of 10%. With a clean SLS-free and fluoride-free formula there's finally a toothpaste that rebuilds your smile with every brush and tastes amazing doing it.
COMPLETE INNOVATION
Zero Pro
After years of research and development, we launched Zero Pro, the most advanced toothpaste on the market. Powered by BioFuse™ Oil Matrix, it takes out bad bacteria, leaves the good untouched, and rebuilds enamel with 10% nHAp.
