4.8 stars (300+ reviews I 30K+ smiles)
Zero is a better way to care for your smile.
Power through plaque and rebuild your smile with Zero—dentist formulated and packed with powerhouse ingredients that support your enamel, gum health, and glow.
Get yours before the holidays!
4.8 stars (300+ reviews I 30K+ smiles)
Zero is a better way to care for your smile.
Power through plaque and rebuild your smile with Zero—dentist formulated and packed with powerhouse ingredients that support your enamel, gum health, and glow.
Get yours before the holidays!
Transform Your Smile, Transform Your Health
Research supports the ingredients in Zero.
47%
Adults
Over 30 experience gum disease or inflammation
Oral inflammation can affect memory + mood
Reducing inflammation supports overall health
Clinically-proven nHAp rebuilds enamel
Modern Living Puts Our Smiles Under Attack
Zero is the smart toothpaste that fills the gaps (and holes).
47%
of U.S. adults age 30+ have periodontal (gum) disease, a chronic inflammatory condition caused by bacterial plaque buildup.
25%
of U.S. adults have untreated dental cavities and don't have a proper oral care routine with science-backed ingredients.
Zero Toothpaste
Fluoride-Free
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Ingredients
Water (Aqua), Glycerin, Hydrated Silica, Hydroxyapatite (nHAp), Xylitol, Sorbitol, Stevia Rebaudiana Extract, Sodium Benzoate, Mentha Piperita (Peppermint) Oil, Xanthan Gum, Potassium Sorbate, Mentha Arvensis (Wild Mint) Oil, Ultramarines (CI 77007), Coco-Betaine, Zinc Citrate
323 REVIEWS
Join Thousands Choosing Fluoride-Free without Sacrificing Clean
Exceeded my expectations
I was skeptical about fluoride-free toothpaste but this has exceeded my expectations. My sensitivity has decreased significantly and my teeth look noticeably whiter. The taste is great and it doesn't leave that weird aftertaste. Worth every penny.
Michael D.
Amazing fluoride-free option
This toothpaste is amazing! My teeth feel so clean and smooth after brushing. I love that it's fluoride-free but still gives me that fresh, clean feeling. The nano-hydroxyapatite really works - my teeth feel stronger and look whiter after just a few weeks of use.
Sarah K.
Pure taste formula is incredible
Best toothpaste I've ever used! The pure taste formula is incredible - I can drink orange juice right after brushing with no weird taste. My dentist noticed how much cleaner my teeth were at my last visit. This stuff really works.
Lisa M.
Testimonials featured in videos or other promotional materials may include individuals who have received compensation, free product, or other incentives.
Us Vs. Them
Not overhyped or overpriced. Just comprehensive nutrition made enjoyable and for everyone.
Clinically-proven ingredients
10% nano-hydroxyapatite
No Fluoride, No SLS, No Parabens
Safe if Swallowed
Natural Whitening without abrasion
Reduces sensitivity
Drugstore brands
Natural toothpastes
Demand more for your mouth.
We know there's a lot of choices in oral care out there. But we wanted to bring real innovation and purpose into an industry plagued by gimmicks. Here's how Something Nice is putting the care back into smile care.
Created by a real orthodontist
Science-backed, no-gimmick formulas
Solves real-world
oral care problems
Designed to give back
Formulated by a dentist, made for you
After seeing the oral care industry stop innovating and continue to push centuries-old formulas, Dr. Winters decided it was time for some real change. With a modern formula that uses biomimetic and science-backed ingredients, Zero is the toothpaste of the future.
Read Our Story
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HERE TO HELP
Have a question?
What makes nano-hydroxyapatite different from fluoride?
Nano-hydroxyapatite (nHAp) is a biocompatible mineral that's identical to what your teeth are naturally made of. Originally developed by NASA, it works to directly rebuild tooth enamel, while fluoride helps your teeth absorb minerals. At a concentration of 10% (which Zero has), nHAp has been shown to be just as effective as fluoride in preventing cavities while reducing sensitivity.
Why 10% nano-hydroxyapatite—does the concentration matter?
Research indicates that a 10% concentration, nano-sized hydroxyapatite effectively penetrates enamel tubules and promotes remineralization. Lower concentrations may not provide sufficient coverage of tooth surfaces, while higher concentrations don't show additional benefits. Many brands claim to have nano-hydroxyapatite in their toothpaste without ever disclosing the concentration, which is often 3X lower than the recommended dose.
How does nano-hydroxyapatite compare to regular hydroxyapatite?
The nano-sized particles in Zero are significantly smaller than traditional hydroxyapatite particles. This smaller size allows them to penetrate deeper into microscopic enamel structures and dentinal tubules, providing better coverage and more effective remineralization.
How long will one tube of Zero last?
Using the recommended pea-sized amount twice daily, one 4 ounce tube of Zero lasts approximately 2-3 months. Subscribe & Save for up to 33% off and get a refills delivered automatically while earning rewards.
What does Pure Taste mean? Does it have a strong mint flavor?
Zero features a mild, natural mint flavor with natural sweeteners that leaves your mouth feeling fresh without an overwhelming taste. It's specifically formulated without taste disruptors to avoid interfering with the taste of food and beverages after brushing.
Is Zero safe for kids who might swallow a bit of toothpaste?
Yes! Zero is safe if accidentally swallowed, making it ideal for all ages and anyone who prefers a fluoride-free option. However, we do recommend supervising children under the age of 12 during brushing. If excessive amounts are ingested, consult a medical professional.
Why doesn't Zero Toothpaste foam while brushing as much as my regular toothpaste?
Our toothpaste has less foam than you might be used to—and there's a good reason for that! We chose not to include SLS, a chemical foaming agent commonly found in toothpastes (and shampoos!). While we know you might associate foam with cleaning power, it doesn't actually provide any boost in cleaning. We prioritized using essential ingredients over creating excessive foam. Rest assured, we've carefully formulated our toothpaste to provide effective cleaning with safety for all ages.
When can I expect to see results for sensitivity?
Most users will experience a noticeable reduction in sensitivity within 1-2 weeks of regular use. For best results, use Zero twice daily and avoid rinsing immediately after brushing.
How many shades lighter will my teeth be by using Zero Toothpaste?
Everyone's smile is unique, and whitening results can vary based on your starting point, but nano-hydroxyapatite helps to fill surface imperfections in the enamel to a create a smoother, more vibrant tooth surface. This can mean your teeth benefit from natural optical whitening up to 2 shades in 1 week of brushing.
