Let's fix what's broken in oral care.
Meet our stack
NEW
Zero Pro Toothpaste
WITH BIOFUSE™ OIL MATRIX
Eliminates bad bacteria
Without SLS and fluoride
Stronger-feeling teeth
SUBSCRIBE & SAVE
$33.75
$45.00
ORAL CARE REIMAGINED
Boldly going where no other oral care has gone before.
BioFuse™ Oil Matrix does something no smile care has done before — it selectively disrupts the harmful bacteria behind most oral health issues while keeping the good stuff intact. Your mouth isn't just cleaner. It's actually healthier. Paired with all-star ingredients like nHAp and Xylitol, it's now available in Zero Pro Toothpaste and Halo™ Advanced Gum for a synergistic system that protects your smile like no other.
Trusted by mouths everywhere
The dental revolution 500,000+ customers are telling their friends about.
Something Nice has nothing but amazing products.
My teeth have never been cleaner.
Dr. Winters sees his consumers more as patients rather than as a customer.
All-time favorite toothpaste. Bentist is GOATED!!
Only business that is open about the quantity of Hydroxyapatite in the product.
I used Lumismart Whitening Strips for the first time and I'm THRILLED.
MEET OUR FOUNDER
Our Story
Founded by Dr. Ben Winters (AKA the Bentist), our products are an antidote to gimmicky oral care. With a commitment to science-backed innovation, we're on a mission to make the world a happier and healthier place, one smile at a time.
We ‘go the extra smile’ in everything we do, be that with our products, educational content or customer service. You won't find any gimmicks here, just real solutions for real smiles.
what they’re saying
See the glow from our community
Have a question? Our support team is here to help.
Check out the most common questions our customers asked. Still have questions? Contact our customer support.
Are your products really designed by a dentist?
You bet! Our founder, Dr. Ben Winters, known more widely online as the Bentist, is a licensed orthodontist and dental professional who started Something Nice out of his own struggles with oral care. With an innovative approach to product design and a mission to improve oral care for all, Dr. Winters is changing how people care for their smiles.
Do I really need to brush twice per day?
Based on extensive dental research and professional recommendations, brushing twice daily and flossing once daily represents the minimum standard for maintaining optimal oral health. The twice-daily schedule effectively disrupts bacterial growth before it can mineralize into tartar, which requires professional removal. Morning brushing addresses overnight bacterial accumulation, while evening brushing removes the day's food particles and plaque buildup.
Do you ship overseas?
Yes, we ship to most countries worldwide. Orders of $75 or more shipped within the US qualify for free standard shipping. For International destinations, shipping costs will be calculated at checkout. Additional taxes and duties may apply. Read our policy here.
How long will it take to get my order?
Orders are typically packaged within 24 hours of the order placement and sent to the courier for shipping within 2-3 business dayst. Tracking numbers are issued within 24 hours of receiving a shipment notification - use our Track Order page.
What is the return policy?
We offer a 30 Day return window on select purchases. See our Refund Policy page for further details.
