Zero Toothpaste
Water, Glycerin, Hydrated Silica, nano-Hydroxyapatite (nHAp), Xylitol, Sorbitol, Stevia Rebaudiana Leaf Extract, Sodium Benzoate, Mentha Piperita (Peppermint) Oil, Coco-Betaine, Xanthan Gum, Potassium Sorbate, Mentha Arvensis Leaf Oil, Zinc Citrate, Violet 2
Why customers are switching to Zero.
Michael D.
Exceeded my expectations
I was skeptical about fluoride-free toothpaste but this has exceeded my expectations. My sensitivity has decreased significantly and my teeth look noticeably whiter. The taste is great and it doesn't leave that weird aftertaste. Worth every penny.
Sarah K.
Amazing fluoride-free option
This toothpaste is amazing! My teeth feel so clean and smooth after brushing. I love that it's fluoride-free but still gives me that fresh, clean feeling. The nano-hydroxyapatite really works - my teeth feel stronger and look whiter after just a few weeks of use.
Lisa M.
Pure taste formula is incredible
Best toothpaste I've ever used! The pure taste formula is incredible - I can drink orange juice right after brushing with no weird taste. My dentist noticed how much cleaner my teeth were at my last visit. This stuff really works.
James R.
Teeth have never felt cleaner
The nano-hydroxyapatite is the real deal, I can actually feel my teeth getting stronger. No more sensitivity issues and the whitening effect is noticeable. Plus the packaging is beautiful and eco-friendly.
Amanda T.
Gentle but effective
Love this toothpaste! It's gentle but effective. My teeth sensitivity has almost completely disappeared since switching to this. The taste is perfect not too minty but leaves my mouth feeling fresh. Highly recommend!
David L.
Incredible difference
The difference this toothpaste makes is incredible. My teeth feel smoother and look whiter. The fact that it's safe to swallow gives me peace of mind, especially with kids in the house. Quality product from a dentist who knows what he's doing.
Rachel P.
Game changer with pure taste
This toothpaste is a game changer! The pure taste formula means I can enjoy my morning coffee without that awful taste clash. My teeth feel stronger and look brighter. The 10% nano-hydroxyapatite really makes a difference.
Chris B.
Finally a fluoride-free that works
My sensitivity has decreased dramatically and my teeth look whiter than they have in years. The texture is perfect and it foams just right. Very impressed.
Robert W.
Premium toothpaste done right
The ingredients are top-notch and the results speak for themselves. My teeth sensitivity is gone and they look whiter. The recyclable packaging is a nice bonus too.
Megan F.
Love everything about it
Love everything about this toothpaste! The taste is perfect, my teeth feel incredibly clean, and the sensitivity relief is real. The pure taste formula is genius, no more avoiding food and drinks after brushing.
Brian R.
Worth every cent
This toothpaste is worth every cent. The quality is obvious from the first use, my teeth feel incredibly clean and smooth. The sensitivity relief is real and the whitening effect is noticeable.
About Zero
Designed by Dr. Winters to rebuild and strengthen teeth naturally. Featuring clinically-proven 10% nHAp, a soft mint flavor, and a pure taste formula free from SLS, Zero delivers powerful protection without fluoride.
10% nanohydroxyapatite (nHAp)
Enamel renewal
Sensitivity relief
Cavity prevention
Fresher breath
Natural whitening
4 oz. (2-3 month supply)
Pea-sized amount twice daily
Mild mint flavor
Zero-waste recyclable packaging
Water, Glycerin, Hydrated Silica, Xylitol, Sorbitol, Stevia Rebaudiana Leaf Extract, Sodium Benzoate, Mentha Piperita (Peppermint) Oil, Coco-Betaine, Xanthan Gum, Potassium Sorbate, Mentha Arvensis Leaf Oil, Zinc Citrate, Violet 2
The future of toothpaste.
Key Innovations
What makes Zero so special?
Have a question? Our support team is here to help.
Check out the most common questions our customers asked. Still have questions? Contact our customer support.
Do you ship overseas?
Yes, we ship to most countries worldwide. Orders shipped within the US qualify for free standard shipping. For International destinations, shipping costs will be calculated at checkout. Additional taxes and duties may apply. Read our policy here.
How long will it take to get my order?
Orders are typically packaged within 24 hours of the order placement and sent to the courier for shipping within 2-3 business days. Tracking numbers are issued within 24 hours of receiving a shipment notification - use our Track Order page.
What is the return policy?
We offer a 30 Day return window on purchases. See our Refund Policy page for further details.
What makes nano-hydroxyapatite different from fluoride?
Nano-hydroxyapatite (nHAp) is a biocompatible mineral that's identical to what your teeth are naturally made of. Originally developed by NASA, it works to directly rebuild tooth enamel, while fluoride helps your teeth absorb minerals. At a concentration of 10% (which Zero has), nHAp has been shown to be just as effective as fluoride in preventing cavities while reducing sensitivity.
Why 10% nano-hydroxyapatite—does the concentration matter?
Clinical research has demonstrated that this precise 10% concentration effectively penetrates enamel tubules and promotes remineralization. Lower concentrations may not provide sufficient coverage of tooth surfaces, while higher concentrations don't show additional benefits. Many brands claim to have nano-hydroxyapatite in their toothpaste without ever disclosing the concentration, which is often 3X lower than the recommended dose.
How does nano-hydroxyapatite compare to regular hydroxyapatite?
The nano-sized particles in Zero are significantly smaller than traditional hydroxyapatite particles. This smaller size allows them to penetrate deeper into microscopic enamel structures and dentinal tubules, providing better coverage and more effective remineralization.
How long will one tube of Zero last?
Using the recommended pea-sized amount twice daily, one 4 ounce tube of Zero typically lasts approximately 2-3 months. Subscribe & Save for 30% off and get a fresh tube delivered automatically every 2 or 3 months and save the hassle.
What does Pure Taste mean? Does it have a strong mint flavor?
Zero features a mild, natural mint flavor with natural sweeteners that leaves your mouth feeling fresh without an overwhelming taste. It's specifically formulated without taste disruptors to avoid interfering with the taste of food and beverages after brushing.
Is Zero safe for kids who might swallow a bit of toothpaste?
Yes! Zero is safe if accidentally swallowed, making it ideal for all ages and anyone who prefers a fluoride-free option. However, we do recommend supervising children under the age of 12 during brushing. If excessive amounts are ingested, consult a medical professional.
Why doesn't Zero Toothpaste foam while brushing as much as my regular toothpaste?
Our toothpaste has less foam than you might be used to—and there's a good reason for that! We chose not to include SLS, a chemical foaming agent commonly found in toothpastes (and shampoos, etc!). While we know people often associate foam with cleaning power, it doesn't provide any boost in cleaning. We prioritized using safe, natural ingredients over creating excessive foam. Rest assured, we've carefully formulated our toothpaste to provide effective cleaning with safety for all ages.
When can I expect to see results for sensitivity?
Most users will experience a noticeable reduction in sensitivity within 1-2 weeks of regular use. For best results, use Zero twice daily and avoid rinsing immediately after brushing.
How many shades lighter will my teeth be by using Zero Toothpaste?
Everyone's smile is unique, and whitening results can vary based on your starting point, but nano-hydroxyapatite helps to fill surface imperfections in the enamel to a create a smoother, more vibrant tooth surface. This can mean your teeth benefit from natural optical whitening up to 2 shades in 1 week of brushing.
